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Being the lowest-cost option isn't our goal, since it would mean decreased quality of service and support. With a higher subscription, and with 300450+ clients, we can continue to invest substantially in improving the software and accelerating our lead time. As an example, we recently released additional improvements to our mobile experience. It is our intention to provide the best customer experience in the BTO industry and accelerate that lead through constant investment. For example, we recently developed and released new features including: Augmented Reality, Social Sharing, and Real Landscapes.
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