What to Do if a Dealer Wants Their Own Branded Site

Beyond the dealer network support that is included in some supplier subscriptions, IdeaRoom also has a direct-to-dealer offer that gives members of your dealer network the ability to sign up for their own dealer-version of your IdeaRoom site. They still have your products and pricing in their configurator, but with their own link, they can apply their own branding and unique url for them to put on their website, facebook page, etc. Dealers are able to manage their own generated leads, and continue to submit them to you directly for fulfillment.

This is a great way to improve the digital marketing and sales efforts of your standout performers, increasing their (and ultimately your) sales volume and average sales prices.

Within your dealer network, you most likely have a segment of dealers who are deeply invested on digital marketing & online sales. These dealers likely:

• Have their own website that prioritizes the consumer experience

• Sell your products under their own well-defined brand

• Invest in digital advertising

• Have one or more operational salespeople

• Invest in streamlining their sales processes via workflows & automation

This offer is a step up from dealer network support in that it gives the people who care about branding, marketing, online sales, etc. access to an upgraded toolkit that is more powerful and more adjustable to their unique business practices. It is an opportunity to empower members of your dealer network who have a vested interest in standing out. This is one of our most popular services, so much so that we’ve had dealers leave suppliers who are not willing to offer it.

Dealers can schedule a demonstration to learn more at this link.