IdeaRoom Google Analytics Integration
- Dan VanOrden
- Wai-man Fung
- Shelby Speegle
- Elaine Andersen
IdeaRoom can submit events to your Google Analytics property to help you better understand how your customers are interacting with the configurator and to track results like the number of visitors and the percentage of visitors that convert to a lead by submitting a save or quote request.
Connecting to IdeaRoom
To have your IdeaRoom configurator setup to send these events to your Google Analytics 4 property, send your Google Analytics Measurement ID (AKA Google tag ID) to support@idearoom.com.
Your Google Analytics property must be using Google Analytics 4 (GA4) or events will not be captured by the configurator. If you are not sure which version you have, see https://support.google.com/analytics/answer/11583832.
For help finding your Measurement ID see https://support.google.com/analytics/answer/9539598
Google Analytics 4 (GA4) Measurement IDs begin with G-.
Google Universal Analytics (UA) Measurement IDs begin with UA-. These properties are no longer supported by Google as of July 2023.
This article may be helpful https://support.google.com/analytics/answer/13486733
IdeaRoom sends analytics events for menu changes, style changes, wall changes, 3D navigation, saves, quotes, and buys. See the following help article for more information about GA4 Events: https://support.google.com/analytics/answer/9322688.
Setting Up Conversions - Formerly Known as Goals
This short and to-the-point video details Conversion events in GA4 - https://www.youtube.com/watch?v=47mpnwPQ10I.
Available Dimensions
Custom dimensions and metrics can be used to drill deeper into Events and provide more detail about the interaction.
IdeaRoom sends this information with every event, but Google Analytics requires some additional set up in order to include them in your reporting. These can be set up under the Custom definitions section of the Admin area of Google Analytics.
Custom dimensions:
Dimension name | Event parameter | Description |
|---|---|---|
Event category |
| Allows for grouping similar events. |
Event description |
| Free-form text description of specific event occurrence. |
The following section outlines the significant Event name, category, and descriptions sent by IdeaRoom.
Event category: save
IdeaRoom sends a save category event when a customer opens, submits or cancels the save dialog. The Event value is the price for the configured building/design.
Event name | Explanation | Photo |
|---|---|---|
| Customer clicks the Save button and opens the save dialog. The label for this button is configurable and is frequently labeled Email Link instead of Save. | 
|
| Customer submits the save dialog/form, which sends an email to the customer and the vendor with a summary email of their product configuration along with a link back to their design. |  |
| Customer cancels the save dialog by clicking the cancel button, hitting the escape key or clicking anywhere outside the save dialog. |
|
Event category: quote
IdeaRoom sends a quote category event when a customer opens, submits or cancels the Submit for Quote dialog. The Event value is the price for the configured building/design.
Event name | Explanation | Photo |
|---|---|---|
| Customer clicks the Submit for Quote button and opens the quote dialog. The label for this button is configurable and may be setup differently in your configurator. | |
| Customer submits the quote dialog/form, which sends an email to the customer and the vendor with a copy of the full product quote. | |
| Customer cancels the quote dialog by clicking the cancel button, hitting the escape key or clicking outside the quote dialog. |
|
Event category: buy
IdeaRoom sends a buy category events as a customer moves through the checkout process.
Event name | Event description | Explanation |
|---|---|---|
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| Customer clicks the buy button to start the checkout dialog/process. |
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| Customer starts the pay now process. In the case of credit card payment, this launches the Stripe or Authorize.net dialog for entering actual credit card payment information. |
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| Customer has completed the pay now process. In the case of credit card payment, this event is triggered when the Stripe or Authorize.net credit card payment completes successfully. |
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| If Pay Later is enabled as an option in your configurator, this event is triggered when the customer clicks the Pay Later button. This is typically intended for completing payment via check or some alternative payment method. |
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| Customer cancels the checkout process by clicking cancel, hitting the escape key or clicking outside the checkout dialog. |
Event category: menu
Menu category events are triggered when a section in the menu panel is opened. The Event name is always open.
Event category | Event name | Event description | Default menu label (may differ) |
|---|---|---|---|
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| Style |
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| Size |
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| Sides & Ends |
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| Additional Options |
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| Doors, Windows & Frameouts / Exterior Options |
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| Colors |
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| Services & Financing |
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| Flooring & Interior |
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| Your Estimate |
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| Sales Tools |
Event category: wall
Wall category events are triggered when a component (door, window, vent, etc…) is added, moved or removed from a wall. The Event names are:
addmoveremove
The Event descriptions are unique identifiers setup to represent the specific door, window and vent options you offer. These will depend on your product catalog and offering. Some examples include:
garage-door-6-7
window-frameout-endwall
double-shed-door-70-72
rollup-door-72-84
24-36-single-hung